Our mission is to implement the most effective actions for the reduction of traffic and smog congestion, first in Milan and then in other large cities in the world.

We consider the following actions to be the most efficient in order to attain our mission:

1.The identification of the most equitable and efficient solutions to improve living conditions in urban environments.
2.The creation of public opinion consensus through public communication.
3.The incentivation of the respective administration in order to implement individual solutions.
4.The creation of a common platform of measures which could be shared and implemented by all international cities.